Fragrance is the most important factor in the purchase of candles today, with nearly three-fourths of candle buyers rating it as “extremely important” or “very important” in their purchasing decision. At Yankee Candle, we have addressed the importance of fragrance with what we call the Scentmosphere. Through Scentmosphere we recognize the way a home, a building or a room smells has an immediate and lasting impact on how people perceive that space. Two exciting ways that we help create Scentmosphere is through Fragrance Layering and for the more adventurous guest, Fragrance Mixology.
In use in the fragrance and cosmetic industry for several years now, Fragrance Layering is all about using multiple forms of fragrance. At Yankee Candle, fragrance layering involves using at least two kinds of products of the same, similar, or complementary scent.
Layering with different candle forms
You can use multiple candle jars to create fragrance layering. Or you can combine candle jars with reed diffusers, wax or oil warmers, or even room sprays. They all can work together as long as you select similar or complementary scents.